About

I am a systems-focused game designer with 16+ years in AAA game development, having worked on titles like Minecraft Legends, Watch Dogs: Legion, and Tom Clancy's The Division.

I am currently teaching game design at Kwantlen Polytechnic University and have worked at notable studios including Blackbird Interactive, Massive Entertainment, Ubisoft, Microsoft, and EA. I specialize in creating rewarding, fair game systems and building collaborative team environments. My expertise covers progression systems, online multiplayer, social features, UI/UX design, and live operations.

I work best in collaborative environments, partnering closely with engineering, art, and narrative teams to turn concepts into fully realized games. My focus is designing systems that create meaningful player experiences and leading teams that deliver exceptional results.

My games have reached over 23 million players worldwide, with systems I've designed generating hundreds of millions in revenue and setting industry sales records.

Featured Projects

Minecraft Legends

Design Director | Blackbird Interactive & Mojang Studios, 2023

Owned UI/UX and online systems design as Senior Designer, then became Design Director leading a 20-person team through launch and post-launch content strategy, achieving 3M+ players in two weeks.

UI/UX Design Team Leadership Online Design Post-Launch Content

Watch Dogs: Legion

Game Designer | Ubisoft, 2020

As Game Designer, designed and implemented Player Progression, DedSec Upgrades, and Operative Skills/Traits systems, coordinating improvements across multiple interconnected gameplay systems.

Progression Systems UI/UX Design Systems Design Gameplay Balance

The Division

Systems/UI Designer | Ubisoft, 2016

As Systems/UI Designer, designed core social systems including matchmaking, group management, proximity VOIP, and Dark Zone interactions. Created UI/UX for record-breaking launch: $330M opening week, 10M+ players.

Social Systems Matchmaking UI/UX Design PvP Design

Microsoft HoloLens

Scientific Technician | Microsoft, 2012-2013

Co-developed 11 AR/XR prototypes exploring new interaction methods and hardware capabilities, creating polished executive presentations.

AR/XR Prototypes Innovation Research Unreal Engine

Driver: San Francisco

Game Designer | Ubisoft Vancouver, 2011

Designed core gameplay systems including front-end flows, split-screen, and co-op modes for this successful franchise revival.

Gameplay Systems Co-op Design UI Flows Front-End Design

Academy of Champions

Game Designer | Ubisoft Vancouver, 2009

Designed soccer minigames, team systems, and player stats balancing for this sports RPG. Created front-end UI flows and managed gameplay systems integration.

Minigame Design Player Stats UI/UX Design Balancing

Leadership & Impact

23M+
Players Using My Systems
4
Multi-Million Selling Games
20+
Designers Led & Managed
5
Leadership Positions Held
16+
Years Industry Experience

I excel at collaborative leadership, having managed multi-disciplinary teams and mentored designers throughout my career. I emphasize clear communication and stakeholder management to keep projects aligned and on schedule, with a strong focus on mentorship and performance development that improves both design quality and team efficiency.

Skills & Expertise

⚙️

Systems Design

Expert in designing complex game systems, progression mechanics, and reward structures that create engaging player experiences.

🌐

Online & Social Systems

Specialized in matchmaking, group management, social features, and cross-platform integration for multiplayer experiences.

📈

Live Operations

Experienced in designing and managing live service content, seasonal updates, and post-launch player engagement strategies.

👥

Team Leadership

Proven track record leading design teams, mentoring junior designers, and coordinating cross-functional collaboration.

🎨

UI/UX Design

Skilled in creating intuitive user interfaces and wireframes, with experience designing UI systems for complex multiplayer games.

🤝

Publisher Relations

Experienced working with major publishers and IP holders including Microsoft, Mojang, and Ubisoft on multi-platform releases.

🎓

Teaching & Mentorship

Currently teaching "Introduction to Rapid Game Development" at Kwantlen Polytechnic University, covering prototyping and project management.

🔧

Tools & Platforms

Proficient with Unreal Engine 5, Snowdrop, Bedrock engines. Expert with Figma, Jira, Azure DevOps, and modern design tools.

Let's Connect

Based in Vancouver, BC, Canada

Teaching game design at Kwantlen Polytechnic University

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©2025 Alexander Weatherston